Journey of a garment..

Today i’m going to write about the journey of one of the garment’s from my wardrobe.


Zara Basic – Printed Blouse


Owl print



I have selected the garment given above which is from Zara, a printed blouse. The blouse is printed with owl on it. The garment was made in Morocco and is made of 100% viscose material. It is priced at £25.99m my wardrobe.

The fabric used in making the garment is 100% synthetic fabric. The fabric must have been produced in one of the Asian countries like, China, which is one of the leading country in producing viscose. Viscous fibers are produced using cellulose from wood mash. The cellulose is ground up and responded with burning pop. After a maturing holding up period, the aging methodology amid which depolymerisation happens, carbon disulphide is included (, 2014). This structures a yellow scrap known as cellulose xanthate, which is effortlessly broken up in more acidic pop to give a viscous yellow arrangement. This arrangement is pumped through a spinneret, which may contain a great many openings, into a weaken sulphuric corrosive shower where the cellulose is recovered as fine fibers as the xanthate decomposes.




Fig 4: Process to make Viscous

Fig 5: The garment is made in the following way:

Untitled Diagram

First comes the raw viscose followed by churning it into a yarn, than the yarn is further churned properly and made it into a neat sized yarn which is than further sent for weaving, after the weaving is done the cloth goes for wet preparation followed by dyeing and printing. Now that a proper fabric is made out of the viscose it is further sent for sewing into a beautiful garment. After the garment is ready it is packed and labelled and is sent to retail outlet for the customers to buy.

Viscose is not a very environment friendly fabric. Old development woodland is frequently cleared and/or subsistence ranchers are dislodged to clear a path for pulpwood ranches. Frequently the tree planted is eucalyptus, which draws up sensational measures of water, bringing about issues in touchy areas (, 2014). To make rayon, the wood mash is treated with risky chemicals, for example, scathing pop and sulphuric corrosive.


So this was the story about my garment.

Bibliography:, (2014).Viscose.[online]Available at: [Accessed 4 Nov. 2014]., (2014). Impact Of Textiles And Clothing Industry On Environment: Approach Towards Eco-Friendly Textiles Free Textile Industry Articles [online] Available at: [Accessed 4 Nov. 2014].

Fig 1-3: Bhumi Vekaria

Fig4: (, (2014). Viscose.[online]Available at: [Accessed 4 Nov. 2014].

Fig 5: Bhumi Vekaria



Environmental impact of Cotton


Today I am going to write about impacts on environment by cotton production and its uses.

Cotton is all around. It is exceptionally cool, yet it can be dressy and jazzy as well. Its essentials are, its socks, clothing, and sheets. It’s simple. It’s ‘the fabric of our lives.’ (Moreland, 2014). It’s the most worn fabric after polyester. Cotton is the top rated fabric entire overall in light of the fact that it is economical and effortlessly accessible. Be that as it may with such a large number of profits it has its own particular issues, which cause a gigantic effect on the earth.

Cotton is viewed as the world’s “dirtiest” trim because of its overwhelming utilization of bug sprays, the most perilous pesticide to human and creature wellbeing. A ton of skin disease and other wellbeing issues are happening because of the over utilization of the pesticide. Cotton covers 2.5% of the world’s developed land yet utilizes 16% of the world’s insect sprays, more than whatever other single real product. Aldicarb, parathion, and methamidopho, three of the most intensely perilous insect poisons to human wellbeing as determined by the World Health Organization, rank in the top ten most generally utilized as a part of cotton creation. Everything except one of the staying seven most ordinarily utilized are delegated modestly to profoundly perilous for people and creatures. Aldicarb, cotton’s second smash hit bug spray and most intensely harmful to people, can kill a man with only one drop ingested through the skin, yet it is still utilized as a part of 25 nations and the US, where 16 states have reported it in their groundwater which is an intense issue (Moreland, 2014).

Cotton is additionally a thirsty yield; it can take more than 20,000 liters of water to create 1kg of cotton; identical to a solitary T-shirt and pair of jeans (Moreland, 2014). Unsustainable cotton cultivating, with monstrous inputs of water and pesticides, has as of now been in charge of the demolition of expansive scale biological systems, for example, the Aral Sea in focal Asia and the crumbling wellbeing and jobs of individuals living there. Cotton being a standout amongst the most “thirsty” harvests in a few vast River Basins incorporating the Indus River in Pakistan, the Murray-Darling Basin in Australia, and the Rio Grande in United States and Mexico (, 2014).


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Solution to all the environmental issues due to cotton is organic cotton farming which is becoming more and more popular these days. Many major brands like H&M are selling organic cotton products.



Anon,(2014).[online]Available at [Accessed 28 Oct. 2014].

Moreland, B. (2014). Fashion 101: A Guide to the Eight Common Fabrics You Wear Every Day. [online] TheGloss. Available at: [Accessed 28 Oct. 2014]., (2014). Is H&M Organic Cotton Really Organic? | Cotton Production. [online] Available at: [Accessed 28 oct. 2014]., (2014). Agriculture problems – Cotton. [online] Available at: [Accessed 28 Oct. 2014].



Ethical Consumerism

Today I am going to write about ethical consumerism.


What is ethical consumerism?

Ethical consumerism is characterized as the act of obtaining products and services delivered in a manner that minimizes social and ecological harm, while staying away from products and services considered having a negative effect on society or the earth.

Many companies today are turning their products into eco-friendly or products that don’t harm the environment, animals, people or any living being on the earth. The costumers are getting more and more aware about how the products are made / manufactured in the factories, moreover the backstage picture is quite clear to the consumers. This is resulting into the consumers protesting and boycotting some products, which are made under bad circumstances, which are harming the environment in some, or the other way.

The UK magazine initially advanced the expression “ethical consumer”, now utilized nonexclusively, the Ethical Consumer, initially distributed in 1989 (Green Wiki, 2014). Ethical Consumer magazine’s key headway was to convey ‘ratings tables’, charged by the criteria-based technique of the then creating ethical venture advancement. Ethical Consumer’s ratings tables regarded associations negative engravings (and from 2005 general scores) over an extent of moral and natural groupings, for instance, ‘every living creature’s common sense entitlement’, ‘human rights’ and ‘sullying and toxics’, captivating buyers to settle on ethically taught usage choices and giving campaigners trustworthy information on corporate behaviour.


These companies are boycotted by the consumers.

These companies are boycotted by the consumers.


Why buy ethically?

Food and merchandise in the UK are moderately economical right now. Be that as it may while we may be sparing cash, there’s dependably an expense some place down the line.

Purchasing garments that are reasonable which are made in the sweatshops is helping towards laborer abuse.

Purchasing a gas chugging 4×4, particularly in the event that you are a city inhabitant, is a helping towards environmental change (Google+, 2014).

Buying inexpensive meat from the factory-farmed animals come with a price of the quality of life of animals while the prices of meat from the supermarkets can be high but is hygienic.

Small everyday grocery shopping like tea, coffee, cereals, bin-bag or bread is a contribution towards something. Choosing organic products is contribution towards environmental sustainability and fair- trade is a contribution towards human rights (Google+, 2014).

Keeping these ethical issues and consequences in our mind while going shopping only means that we are protecting our mother nature.

It is easy to be upset and affected by the number of problems caused and by the number of changes one can make. This is where Ethical Consumer comes in.

By noticing and studying all the information and advices that we get from the companies we can make a better and clear conclusion of what we want to buy and what not.

As a consumer, we have a lot of power because if we won’t buy a company’s products it can’t exist in the market. A company is nothing without its customers. Even a small threat from the customers can turn tables and a company has to change its policy.

As customers, we have control in our pockets. Simply take a glance at how the stores and food organizations reacted on the issue of hereditarily adjusted sustenance. Indeed the danger of withdrawing our custom can change organization approach (Google+, 2014).

Making decision won’t be easy and straight- buying organic vegetables from over seas or buying non-organic vegetables, which we get locally? Everyone with have different opinions-but an ethical consumer can help you by providing the right information you need to make a wise decision.

Ethical consumerism is about supporting the great organization and items and not to backing the awful organization.

Positive Buying :This implies purchasing specific ethical items, for example, vitality sparing lights.

Negative Purchasing: This implies abstaining from purchasing items that you dislike, for example, battery eggs or gas-swallowing autos.

Company Based Purchasing :This implies that the buyers just focus on one company in general and they don’t purchase the items from that company. For instance, the Nestle blacklist has focused on all its brands and auxiliaries in an offer to get the organization to change the way it showcases its infant milk recipe over the world.

Completely Screened Approach: This implies mulling over both the company and the items and than settling on a choice which item is more moral.

In order to save our planet for the next generation one should try and be an ethical consumer.

Video on Ethical Consumerism 1: shopping to save the world.

There are more companies which are boycotted can be found by clicking on the link below:

How we can as a consumers can bring a change


Cervellon, M., & Wernerfelt, A. (2012). Knowledge sharing among green fashion communities online. Journal of Fashion Marketing and Management, 16(2), 176-192. doi:

Giesler, M. and Veresiu, E. (2014). Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity. Journal of Consumer Research, 41(3), pp.840-857.

Google+, E. (2014). Guide to ethical buying from Ethical Consumer Magazine.. [online] Available at: [Accessed 21 Oct. 2014].

Green Wiki, (2014). Green consumerism. [online] Available at: [Accessed 21 Oct. 2014].

Strong, C. (1996). Features contributing to the growth of ethical consumerism – a preliminary investigation. Marketing Intelligence & Planning, 14(5), 5-13. Retrieved from

The Independent, (2005). Your planet: The ethical consumer. [online] Available at: [Accessed 21 oct. 2014].

Yeow, P., Dean, A., & Tucker, D. (2014). Bags for life: The embedding of ethical consumerism. Journal of Business Ethics, 125(1), 87-99. doi:

Fig1:, (2014). [online] Available at: [Accessed 21 Oct. 2014].




Poor working conditions in the fashion world

Today I’m going to write about poor working conditions in the fashion world causing a lot of disasters and human exploitation.All the clothes we buy, we wear daily, whether branded or non-branded, not many people know this but all of them are manufactured in the same place. All the brands, the manufacturers tend to select a place where the labour is cheap and easily available for their business or for manufacturing clothes, accessories etc. Labour is easily and cheaply available in a place which is over populated like India. There are many leading brands of the fashion industry whose garments are manufactured in countries like India, Bangladesh, Sri Lanka and China. These companies do give employment to many unemployed people but do they really take care of their employees? Do they treat the employees equal as their own country’s employees? Are the workers really happy working for them? All these questions are unanswered. Human exploitation has become a major problem of the society today. In spite of the fact that it may not generally snatch the features, the genuine repulsiveness story is the systemic abuse found in just about every industrial facility, workshop and front room in which pieces of clothing are produced. Labourers over the world face a consistently drudgery of outlandish hours, compelled additional minutes, unlucky deficiency of manager dependability, poverty remuneration, repudiation of trade union rights, shortcoming, exhaustion, vulgar conduct and mental uneasiness.

Indeed in industrial facilities, which looks clean and great from far, workers are unconscious of their globally perceived essential rights. The boundless suppression of exchange unions frequently denies workers the intends to stand up about the truth of their conditions and the intends to guard these rights in the working environment. (Chamberlain, 2012)

Workers making garments that end up in the stores of the greatest names on the high street have vouched for a stunning administration of ill-use, dangers and destitution pay. Numerous labourers in Indian factories win so little that a whole month’s wages would not purchase a single thing they created (Chamberlain, 2012).


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Primark was as of late uncovered for youngster work and paying 60 p every day. Since Primark opened its entryways in Britain, thrifty fashionistas have been gobbling up deals. In any case the ease garments have a go at a high cost for youthful kids worked in the store’s Indian sweatshops (Mail Online, 2014). An examination uncovered that kids as adolescent as 11 were working in smudged conditions, sewing minor globules and sequins onto shoddy shirts by candlelight. Primark as of late cut out three suppliers in India for passing work to unapproved sub-foremen utilizing child labour. Kids working at home were weaving dresses and different things sold in the fashion chain’s 170 stores (Murphy, 2014). The disclosures were very humiliating for an organization that has constantly asserted it is conceivable to offer T-shirts for as meager as £2 without trading off its morals.

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Poor kids are forced to work either by their parents or due to poor living conditions. It is our duty as customers of these big brands that we make sure and ask the brand if the garments/products are made ethically and proper wages are paid to the workers who have made the beautiful garments.

Bibliography:, (2010). The Real Fashion Victims – TH!NK ABOUT IT. [online] Available at: [Accessed 6 Oct. 2014].

Chamberlain, G. (2012). India’s clothing workers: ‘They slap us and call us dogs and donkeys’. [online] the Guardian. Available at: [Accessed 6 oct. 2014]., (2014). Issues | Labour Behind the Label. [online] Available at: [Accessed 6 oct. 2014].

Mail Online, (2014). Exposed: Primark’s sweatshops that pay children just 60p a day. [online] Available at: [Accessed 6 oct. 2014].

Murphy, J. (2014). From Primark to prawns: we shouldn’t ignore workers’ rights and Labour won’t | LabourList. [online] Available at: [Accessed 6 oct. 2014].

Fig 1-4: Mail Online, (2014). Exposed: Primark’s sweatshops that pay children just 60p a day. [online] Available at: [Accessed 6 Oct 2014].



Ethical Fashion

I’m a 22-year-old girl from India. My name is Bhumi Vekaria and I’m presently in Leicester city studying at De Montfort University. I’m studying MA in Fashion Management with Marketing. I have previously completed my Bachelors in Business Administration, which is not related to fashion at all! I’m here studying this course because I always wanted to merge business world with the glamorous fashion world. I love luxurious brands. My aim is to become a brand manager one day.

I’m writing about ethical fashion today. What is ethical fashion? The word “ethical” means something, which is morally right and acceptable. Ethical fashion is an approach to design and manufacture clothing, accessories, luggage and footwear, which maximizes benefits to people while minimizing bad impact on the environment. I have taken up a very critical topic, which is a major issue in the ethical fashion world. Exploitation of animals, which is a very serious issue faced by whole of the fashion world.

What we choose to wear, how we choose to wear, and our personal style provides direct information about us to the society, who we are, what we want to be and what we want to be seen as. As much as fashion choices enrich our lives, fashion that is not consumer conscious may have negative effect on others lives. This becomes quite obvious when we look at what kinds of materials are considered essentially in the highly competitive fashion world, what we see celebrities promoting it every day. These “materials” — such as leather, fur, wool, or animal skins — have a much higher cost than their non-animal products. When fashion literally kills its time to look into the matter, the fashion that is killing and exploiting the poor animals and by doing such sins the brands are earning in trillions!

There are 5 worst ways by which animals are harmed, exploited in the fashion industry:






There was this recent issue about the Angora rabbits treated brutally to extract their fur for garments.

Philanthropy People for the Ethical ­treatment of Animals (PETA) – whose covert specialists taped hide being tore from the shouting creatures – said it is one more factor leading to the demise of the merciless exchange. Mimi Bekhechi, partner executive at PETA, said: “Exposed rabbits have fistfuls of hide tore from their bodies as they shout in torment couldn’t neglect to miracle any shopper with a heart (Bagot, 2014) For selling fashion the manufactures are going heartless when it comes to animals and nature. I really feel that one should put their own effort to stop this exploitation and sin against the poor animals that doesn’t deserve to die everyday while still breathing.


Garment made out of Leopard skin

Garment made out of Leopard skin

*For more information about the Angora rabbits issue click on the link:

This video made me cry! I doubt humanity exists .


Bagot, M. (2014). All Saints is latest clothing firm to ban Angora rabbit fur over barbaric way it is farmed. [online] mirror. Available at: [Accessed 30 sep 2014].

Cervellon, M., & Wernerfelt, A. (2012). Knowledge sharing among green fashion communities online. Journal of Fashion Marketing and Management, 16(2), 176-192. doi:

Fig 1:, (2014). [online] Available at: [Accessed 30 sep. 2014].