Today I am going to write about ethical consumerism.
What is ethical consumerism?
Ethical consumerism is characterized as the act of obtaining products and services delivered in a manner that minimizes social and ecological harm, while staying away from products and services considered having a negative effect on society or the earth.
Many companies today are turning their products into eco-friendly or products that don’t harm the environment, animals, people or any living being on the earth. The costumers are getting more and more aware about how the products are made / manufactured in the factories, moreover the backstage picture is quite clear to the consumers. This is resulting into the consumers protesting and boycotting some products, which are made under bad circumstances, which are harming the environment in some, or the other way.
The UK magazine initially advanced the expression “ethical consumer”, now utilized nonexclusively, the Ethical Consumer, initially distributed in 1989 (Green Wiki, 2014). Ethical Consumer magazine’s key headway was to convey ‘ratings tables’, charged by the criteria-based technique of the then creating ethical venture advancement. Ethical Consumer’s ratings tables regarded associations negative engravings (and from 2005 general scores) over an extent of moral and natural groupings, for instance, ‘every living creature’s common sense entitlement’, ‘human rights’ and ‘sullying and toxics’, captivating buyers to settle on ethically taught usage choices and giving campaigners trustworthy information on corporate behaviour.
These companies are boycotted by the consumers.
Why buy ethically?
Food and merchandise in the UK are moderately economical right now. Be that as it may while we may be sparing cash, there’s dependably an expense some place down the line.
Purchasing garments that are reasonable which are made in the sweatshops is helping towards laborer abuse.
Purchasing a gas chugging 4×4, particularly in the event that you are a city inhabitant, is a helping towards environmental change (Google+, 2014).
Buying inexpensive meat from the factory-farmed animals come with a price of the quality of life of animals while the prices of meat from the supermarkets can be high but is hygienic.
Small everyday grocery shopping like tea, coffee, cereals, bin-bag or bread is a contribution towards something. Choosing organic products is contribution towards environmental sustainability and fair- trade is a contribution towards human rights (Google+, 2014).
Keeping these ethical issues and consequences in our mind while going shopping only means that we are protecting our mother nature.
It is easy to be upset and affected by the number of problems caused and by the number of changes one can make. This is where Ethical Consumer comes in.
By noticing and studying all the information and advices that we get from the companies we can make a better and clear conclusion of what we want to buy and what not.
As a consumer, we have a lot of power because if we won’t buy a company’s products it can’t exist in the market. A company is nothing without its customers. Even a small threat from the customers can turn tables and a company has to change its policy.
As customers, we have control in our pockets. Simply take a glance at how the stores and food organizations reacted on the issue of hereditarily adjusted sustenance. Indeed the danger of withdrawing our custom can change organization approach (Google+, 2014).
Making decision won’t be easy and straight- buying organic vegetables from over seas or buying non-organic vegetables, which we get locally? Everyone with have different opinions-but an ethical consumer can help you by providing the right information you need to make a wise decision.
Ethical consumerism is about supporting the great organization and items and not to backing the awful organization.
Positive Buying :This implies purchasing specific ethical items, for example, vitality sparing lights.
Negative Purchasing: This implies abstaining from purchasing items that you dislike, for example, battery eggs or gas-swallowing autos.
Company Based Purchasing :This implies that the buyers just focus on one company in general and they don’t purchase the items from that company. For instance, the Nestle blacklist has focused on all its brands and auxiliaries in an offer to get the organization to change the way it showcases its infant milk recipe over the world.
Completely Screened Approach: This implies mulling over both the company and the items and than settling on a choice which item is more moral.
In order to save our planet for the next generation one should try and be an ethical consumer.
Video on Ethical Consumerism 1: shopping to save the world.
There are more companies which are boycotted can be found by clicking on the link below:
How we can as a consumers can bring a change
Cervellon, M., & Wernerfelt, A. (2012). Knowledge sharing among green fashion communities online. Journal of Fashion Marketing and Management, 16(2), 176-192. doi:http://dx.doi.org/10.1108/13612021211222860
Giesler, M. and Veresiu, E. (2014). Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity. Journal of Consumer Research, 41(3), pp.840-857.
Google+, E. (2014). Guide to ethical buying from Ethical Consumer Magazine.. [online] Ethicalconsumer.org. Available at: http://www.ethicalconsumer.org/shoppingethically/topethicaltips/whybuyethically.aspx [Accessed 21 Oct. 2014].
Green Wiki, (2014). Green consumerism. [online] Available at: http://green.wikia.com/wiki/Green_consumerism [Accessed 21 Oct. 2014].
Strong, C. (1996). Features contributing to the growth of ethical consumerism – a preliminary investigation. Marketing Intelligence & Planning, 14(5), 5-13. Retrieved from http://search.proquest.com/docview/213129127?accountid=10472
The Independent, (2005). Your planet: The ethical consumer. [online] Available at: http://www.independent.co.uk/environment/your-planet-the-ethical-consumer-507616.html [Accessed 21 oct. 2014].
Yeow, P., Dean, A., & Tucker, D. (2014). Bags for life: The embedding of ethical consumerism. Journal of Business Ethics, 125(1), 87-99. doi:http://dx.doi.org/10.1007/s10551-013-1900-2
Fig1: Intelligentconspiracy.com, (2014). [online] Available at: http://www.intelligentconspiracy.com/images/Ethical_consumerism.jpg [Accessed 21 Oct. 2014].